Texting consent
The opt-in box, why cold texts aren't allowed, and STOP and START.
The rule
You can only send a marketing text to someone who has agreed to get texts from you first.
- UK: marketing texts need prior consent under PECR. The TPS covers calls, not texts, so a number that's clear of the TPS still can't be texted cold.
- US: marketing texts need prior express written consent under the TCPA. A number that's clear of Do Not Call still can't be texted cold. Only text between 8am and 8pm where they live.
So DealWolf won't open a text draft to a number with no consent on record. DealWolf doesn't give legal advice: check your own wording with a solicitor (UK) or an attorney (US).
The opt-in box
Your public seller form and buy-box form have an optional texting box. It starts unticked, and it's separate from the box that lets you contact them. It reads:
“I agree to receive texts from {your business} about my property. Msg & data rates may apply. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase.”
(The buy-box form says “about deals”.) When someone ticks it, DealWolf keeps the number, the time, which form, the exact words and their IP address, as proof of consent.
To get someone's consent, copy your seller form's link from Team and share it by email or on a call, never by text. Once they tick the box, text drafts open up for that number.
When a text draft is blocked
- No texting consent on record: send them the opt-in link, or email or call instead.
- The contact is marked do-not-contact, or the number is flagged as a litigator.
- US: the number is on the federal or a state Do Not Call list.
- They've opted out.
Follow-up drafts offer the text only when their yes to texts is on record: they ticked the texting box on your seller form or buy-box form. The email draft is always there. When the text is held back, the draft says why.
Sending, STOP and START
DealWolf never sends a text. A draft opens in your own messages app and you press send.
Every opt-in says Reply STOP to opt out, HELP for help. DealWolf can't see replies to your texts yet, so it can't record a STOP for you. If someone replies STOP, stop texting them straight away, and mark them Do not contact on Contacts so the drafts stay closed. If they later reply START, they're opted back in: you can text them again.
Something here not match what you see? Tell us.